In basic microeconomics we study two different mathematical models of choice: demand curves and maximisation of expected utility. This short interactive essay explores how the two relate, by deriving a demand curve from assumptions about an individual's utility
This site was created in October 2001 as part of an exercise to illustrate the ease of creating Web-based teaching and learning material. An article on the basics of Web site creation for economists, based on a case study of the creation of this site, will appear in a future issue of Computers in Higher Education Economic Review (CHEER).
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