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DeSTRESS Film 16: Rank Correlation

Rank Correlation: Analysing Voter Concerns (13'37")
With interview subjects including Sir Robert Worcester, founder of MORI, Film 16 looks at how social scientists analyse voter concerns, using surveys and ranking. It talks about the differences between the concerns of under-40s and over-40 voters as an example of segmentation and of Spearman's rank correlation.

Watch on YouTube | Download (516 MB)

Presented by Ken Heather of the University of Portsmouth and produced by StreamLearn LLC. Published online in 2011

Interview subjects:

  • Maria Miller: MP for Basingstoke, Under-Secretary of State for Work and Pensions
  • Sir Robert Worcester, KBE, DL: Founder of MORI Polling and Research

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